Ken to Rekindle Romance and Sales?

LINK: 'Barbie, we may be plastic but our love is real'

I found this article under the CNNMoney section after just having watched the video about the Barbie Phenomenon in class. I thought it was hysterical in 2004 when they split up citing a need for "some quality time apart."However anti-Barbie I may have been as a child, I have to admit how genius this marketing campaign is.

The company is publicizing the imminent return of Barbie & Ken by way of social networking media!? According to the article, people noticed on Facebook that Ken checked in through Foursquare at Barbie's favorite cupcake place. I guess that's how we all relate to one another nowadays, so it was only a matter of time. I wonder if Barbie tweets?

Anyways, the whole campaign is aimed to boost sagging sales. They mention note how successful, independent Barbie is... and yet the company is using the male to rescue the brand?

Fascinating, hysterical, and a little twisted.